Which Side Digital
Which Side Digital is a digital marketing worker’s co-op made up of 3 people from Kentucky and some guy from upstate New York who they met online.
A group of “twenty-somethings” who have grown up alongside social media, WSD hopes to revolutionize the way that politicians, unions, political entities, and businesses present themselves online. With over ten years of combined experience in political campaigns, WSD offers strategies to help clients stand out in an increasingly crowded digital space and executes those strategies using the power of strong graphic design and powerful messaging.
Through their work in disseminating honest, straightforward messaging the likes of which are rarely seen in politics, Which Side Digital, alongside Campaign In A Box, turned Chicago progressive activist Junaid Ahmed into a household name promising “Policies that don’t suck!” for those that voted “Junaid in June” in the 2022 Democratic primary. For a more in-depth look at the campaign’s digital impact, click here.
After a strong showing in June’s primary, Which Side Digital and Campaign In A Box joined up with Mary Peltola ahead of her August special general election to replace the late Rep. Don Young in Alaska’s lone seat in the House of Representatives. Honing their messaging in on Mary’s background as a salmon fisherman, Mary Peltola went from underdog Democrat in a deep red state to being dubbed “Queen of Fish” by her fans and followers across social platforms. Mary’s promise of Pro-Fish, Pro-Family, Pro-Jobs, Pro-Choice resonated with voters, and she successfully won and then retained her seat in the House, ending a 50-year Democratic drought in the office. To read more about the incredible story of Mary Peltola’s route to becoming the first Alaska Native to represent the state in Congress, click here.
WSD hopes to continue aiding political campaigns and movements that wish to smash glass ceilings and break down barriers across the country through the mediums of graphics and ad design, social media messaging, web development, and much more. They even designed this website! To learn more, you’ll have to check out their website which you can find here.
